This is the final concept for my Fruition branding. Another one llooadds different from the others!
I've used quite a random illustration with lots of traingles, waves and lines to build up a visual identity for the product that would set it apart from typical things you'd see in a freezer.
I wanted to achieve a really modern, abstract set of designs that could change with each flavour by using slightly chalky colours against metallic lines.
On the reverse of the carton would be the product description with some little illustrative triangles and grassy border to tie in with the main illustration.
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