RBS Money Re-design

This is one of my routes for the money re-design. The problem i have with this project is my original designs looked like a bank note, but i want to completely erase designing on the pretense of what a bank note "should" look like, why can't a bank note become a piece of graphic art or an object? I'm not going to go into too much detail but my original idea was that each note would become another part to create a pinhole camera, enabling a person to take pictures of what they feel is "Scottish" to them. After alot of head scratching and many cups of tea Ive found away around the mechanics of it. The designs are very much the opposite to a normal bank note, but my aim is to modernise and almost re-invent RBS to a much younger generation.

Summer Harvest Ideas

These are just the start of the design process for my route 1 Belhaven Fruit Ice ideas. Ive tried to simplify some previous more busy designs. I've also played around with the shape of the overall label giving it a modern edge without loosing the professional feel to it. Alot more tweaking with the typography is needed and to add nutritional values,bar code info on etc.

Belhaven Fruit Ice Concepts (03)

This is the final concept for my Fruition branding. Another one llooadds different from the others!

I've used quite a random illustration with lots of traingles, waves and lines to build up a visual identity for the product that would set it apart from typical things you'd see in a freezer.
I wanted to achieve a really modern, abstract set of designs that could change with each flavour by using slightly chalky colours against metallic lines.

On the reverse of the carton would be the product description with some little illustrative triangles and grassy border to tie in with the main illustration.

Belhaven Fruit Ice Concepts (02)

This is the second branding suggestion for Fruition. I've chosen an entirely different concept from idea 01 - out with the editorial look and in with the rough and tumble outdoorsy look.

I've used my own typeface(s) with a sketchy, uneven edge mixed with a handwritten font to give it a more playful outlook with soft, summery tones that will appeal to older ages. With the illustrations I've used simple shapes and lines to depict the fruit inside, and in brighter colours so they contrast with the background.

On the reverse of the carton I've used an abstract silhouette of a track bordered by two hedgerows, mainly to take away from the bulk of flat colour but also to add some dimension and perspective.

Belhaven Fruit Ice Concepts (01)

One of my three routes for the packaging design of Behlaven Fruit Ice. I've used a short typograhpic narrative (typeface: Didot) to try and set the scene with the flavour and product name highlighted, plus a smaller blurb underneath to describe the actual contents a bit more.

Instead of picturing the fruit itself, I have chosen to represent the texture of the fruit ice using silk - giving the impression that it's smooth and luxurious. Also, hopefully giving an idea of the colour inside.

At the moment I can't quite pick beween the full image sleeve and having a small band but I love the simplicity and vibrancy of both!