
While wondering around Dublin, I saw this really nice hand painted typography on the side of a shop and thought it was worthy of a picture!







This is the final concept for my Fruition branding. Another one llooadds different from the others!
I've used quite a random illustration with lots of traingles, waves and lines to build up a visual identity for the product that would set it apart from typical things you'd see in a freezer.
I wanted to achieve a really modern, abstract set of designs that could change with each flavour by using slightly chalky colours against metallic lines.
On the reverse of the carton would be the product description with some little illustrative triangles and grassy border to tie in with the main illustration.
This is the second branding suggestion for Fruition. I've chosen an entirely different concept from idea 01 - out with the editorial look and in with the rough and tumble outdoorsy look.
I've used my own typeface(s) with a sketchy, uneven edge mixed with a handwritten font to give it a more playful outlook with soft, summery tones that will appeal to older ages. With the illustrations I've used simple shapes and lines to depict the fruit inside, and in brighter colours so they contrast with the background.
On the reverse of the carton I've used an abstract silhouette of a track bordered by two hedgerows, mainly to take away from the bulk of flat colour but also to add some dimension and perspective.



Instead of picturing the fruit itself, I have chosen to represent the texture of the fruit ice using silk - giving the impression that it's smooth and luxurious. Also, hopefully giving an idea of the colour inside.
At the moment I can't quite pick beween the full image sleeve and having a small band but I love the simplicity and vibrancy of both!
Here's a small preview of what my outcome to the '20x20' project looks like. The whole piece revolves around places I have been - and the things that I can remember thinking, doing or hearing at that exact moment.
Most of the pages are full photographs and show an entire scene or a tiny portion of a bigger landscape, and they have little in common. However, there is a story that flows through the pages that lets you into a number of my most life changing moments where I've been both happy and distraught
Some of the pages are annotated with hand-drawn typography in a style that fits the memory and others covered with pattern and illustration, each one unique and different to the last. They don't match, or make sense, but that doesn't matter. Each page is a new chapter.
In contrast, the front cover is simple and uncluttered - the bird symbolizes the different journeys that have been made but eventually return home.

